Privacy Policy

Last updated : 2026-01-12

1) Purpose

This policy explains how CX-Experts (“we”) collects, uses, discloses, retains, and protects personal information when you visit our website or contact us (including through our contact form). It is intended to meet applicable requirements in Québec/Canada and, where relevant, the EU GDPR for individuals in France/EU.

2) Personal information we collect

Depending on how you use the site, we may collect:

  • Contact form data: name, company, email, phone (if provided), subject, message content.
  • Technical data: IP address, technical identifiers, browser/device type, pages viewed, timestamps, security logs.
  • Analytics data: usage/navigation data via Google Analytics (subject to your cookie/consent choices).

3) How we use your information

We use personal information to:

  • Respond to inquiries and communicate with you.
  • Manage business relationships (e.g., follow-ups, estimates, coordination).
  • Secure the website and prevent abuse (fraud, attacks, abnormal activity).
  • Measure and improve the website (audience statistics, performance, content) via Google Analytics, subject to consent.

4) Legal bases (when GDPR applies)

Where GDPR applies, processing is typically based on:

  • Legitimate interests (responding to B2B requests, improving services, security).
  • Consent for non-essential cookies/trackers (including analytics), managed through your consent mechanism.

5) Google Analytics

We use Google Analytics to understand website usage and improve performance. Analytics data is collected according to your consent choices (through your cookie banner/preferences center). We apply a recommended user-level event data retention setting of 14 months (configurable in Google Analytics).

6) Sharing with service providers

We may disclose personal information only as needed, for example to:

  • Hosting and WordPress service providers (hosting, security, backups).
  • Analytics providers (Google Analytics).
  • Technical providers related to your contact form setup (e.g., email delivery / WordPress plugins), depending on configuration.

These providers are expected to use the information only to deliver services and to implement appropriate safeguards.

7) Cross-border transfers

Some providers (e.g., Google) may process data outside Canada (including the United States), depending on configuration and vendor infrastructure. Where GDPR applies, recognized transfer mechanisms may be used as applicable.

8) Retention

We retain information only as long as necessary:

  • Contact form requests: 24 months after the last interaction.
  • B2B business development/relationship: 24 months after the last meaningful contact.
  • Technical/security logs: 180 days.
  • Google Analytics: 14 months (retention setting).

9) Security

We implement reasonable safeguards (access controls, updates, logging, backups, anti-intrusion measures) appropriate for a WordPress website and our operations.

10) Your rights

Depending on applicable law, you may request access, correction, withdrawal of consent (where applicable), and deletion/restriction (depending on context and legal obligations).

To exercise your rights: contact@cx-experts.ca. We may request proof of identity to protect your information.

11) Changes

We may update this policy from time to time. The “Last updated” date will be revised and the current version will be posted on our website.